Welcome to The Gold Mine. Meet our founder, Steve Kruth. Before we give you a little education on jewelry buying and selling, we thought you‘d like to know more about our beginnings.

Steve was born and raised in the New York City area and wintered in florida with snowbird parents. During his youth he would go into the city, work and visit with various family members and friends who worked in the diamond district and jewelry industry.


From Steve's earliest memories, his great uncle used to visit his family carrying a sock full of diamonds and gems. He remembered his first fascination with a natural star ruby. While most kids at the time were playing with Lincoln Logs, Steve started getting involved with the family business as a child. His father, grandfather and great grandfather each were involved in many facets of a merchant economy including buying, selling, and trading gold, silver, diamonds, platinum jewelry, and even in extreme cases, meat and blankets, for people who needed them.


As Steve grew up, his family owned bowling alleys, a major country club in the New York area, restauarants, and various other businesses that gave them insight into all the needs that people had. He took a special liking and interest in the estate buying business, and in helping others derive the most from what they had to sell.


Steve attended the University of Miami (Florida) and later transferred to the University of Colorado in Boulder. He played football, but after a few too many kicks in the head, he decided to give up any notion of a professional ball career.

Father and Son.

The Gold Mine Opens

Steve graduated with a BS, in Business Administration, then attended the Gemilogical Institute of America to learn the gemological trade. Directly from college he chose to move to beautifull Virginia Beach where he had decided to make his permanent home.

Steve opened The Gold Mine in 1974 as a side venture to his "real" job. But, he ultimately knew that if he was going to have control over his destiny, he'd have to go into business full-time for himself. Eventually Steve did just that, working only out of a small suitcase with an even smaller inventory.


Steve attended the Gemological Institute of America and became a Certified, then a Graduate Gemologist. He was also a charter member of the National Association of Jewelry Appraisers.


Business at The Gold Mine began to prosper until eventually Steve had to find a showroom and hire a staff. The Gold Mine has been at the same location on Virginia Beach Boulevard in Virginia Beach ever since.

Steve had many other interests aside from jewellry. He loved the sea, boating, fishing, scuba diving, biking, traveling, movies, concerts, eating at Aldo's and One Fish Two Fish, as well as enjoying all the other benefits of living in the best area on the east coast. He loved a good joke and he was, we believe, the world’s greatest storyteller.

Our Philosophy

Steve Kruth also considered himself something of a self-appointed consumer rights advocate.


So many people know so little about buying fine jewelry that it is easy to get "taken in" by the memorized recitations of jewelry store sales clerks. Customers end up leaving far too many dollars on the counter without really understanding what they've purchased. We've all witnessed the explosive growth of discount and mass merchandising houses which now have specialty jewelry departments. These retailers are interested only in high volume sales which allow them to remain profitable. They are in no way interested in  maintaining a relationship with you once you've made your purchase and left the store.

At The Gold Mine our approach is simple and direct. We don't have special "sales" only on certain days of the month, we don‘t embellish our showroom with expensive furnishings or lighting systems, and our small, but experienced staff doesn't work on commission. We simply provide you with the highest quality merchandise at the lowest possible price anywhere in Hampton Roads.

We also want to provide you with some basic information which will help you become a better-informed customer regardless of where you make your final purchase. Reading and applying the guidance on our website will help get you started.

Call The Gold Mine today. You can depend on us as your personal jewelry professional.

©2019 by THE GOLD MINE

Created by BiritDesign.com

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4316 Virginia Beach Blvd. Suite A

Virginia Beach, VA 23452-1773

757-498-GOLD (4653)

Proudly Serving these 
Southeast Virginia Areas:
Virginia Beach




Newport News

Eastern North Carolina
And the rest of the World

Hours of Operation:
Monday - Friday, 11 a.m. - 6 p.m.
Saturday, 11a.m. - 2 p.m.

Appointments Preferred
After Hours by Appointment Only