The Gold Mine is unique in the jewelry business in several ways. We are a locally-owned and operated business that strives to minimize overhead costs so that we may pass along the lowest possible prices to our customers. Each transaction with our customers is handled with personal care and attention.


Our customers know that we always endeavor to give them the best deal on their jewelry purchases everyday.

The Gold Mine doesn't conduct sales, promotions or any of the various pricing schemes and gimmicks that abound in the jewelry retail industry and which serve only to confuse customers and profit the retailers.

Additionally, we are dedicated to educating our customers to be wise in their jewelry investment decisions. We know that an educated customer is our best customer. The Gold Mine encourages potential clients to shop and compare quality and prices in the mall stores and retail chains. We teach our customers to be aware of complicated pricing schemes and misleading advertisements.

The Gold Mine wants to be your family jeweler. Just as you might trust your medical issues to your doctor or your automobile to your mechanic, we want you to depend on us as your personal professional when it comes to your jewelry purchases.


You will receive the highest quality and selection.

You will not find a lower price.

You will recieve personal attention and care.


We sell only the finest quality diamonds, gemstones and gold jewelry. We teach you how to closely examine loose stones with a "loupe" and look for inclusions and other flaws which affect quality and price. Learn how the four combined attributes of cut, color, clarity and carat weight affect the appearance, beauty and value (rarity) of every diamond.

The Gold Mine's gemologist, Steve Kruth, is well-connected in the diamond and jewelry industry. His extended family has been in the diamond business for four generations . The Gold Mine maintains an inventory of beautiful loose diamonds and gems, 14K and 18K gold and platinum jewelry, earrings, bracelets, wedding bands, necklaces and watches sure to delight anyone. However, if you can't find what you're searching for in our immediate inventory, with The Gold Mine's extensive network of manufacturers and suppliers, overnight delivery systems and the ability to locate hard to find items, we can get you just what you're looking for within 24 to 48 hours.

Our philosophy at The Gold Mine is to provide each customer the lowest possible price for the highest quality merchandise each and every day. We treat each transaction as a separate, unique deal, working toward the customer's total satisfaction.


We encourage you to shop with us first, then go to the mall stores and other retail chains to compare price and quality. We guarantee you'll hardly believe the difference in prices.

Call our jewelry repair services and sales store in Virginia Beach at 757-498-GOLD (4653) to learn more about how you can get cash for your gold today!

©2019 by THE GOLD MINE

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4316 Virginia Beach Blvd. Suite A

Virginia Beach, VA 23452-1773

757-498-GOLD (4653)

Proudly Serving these 
Southeast Virginia Areas:
Virginia Beach




Newport News

Eastern North Carolina
And the rest of the World

Hours of Operation:
Monday - Friday, 11 a.m. - 6 p.m.
Saturday, 11a.m. - 2 p.m.

Appointments Preferred
After Hours by Appointment Only